This weekend I saw BBC Switch for the first time. For those unfamiliar with the concept, it's a new 'youth' TV brand on BBC2 on Saturday afternoons, alongside the odd show on Radio 1. Think of it as like T4 but funded by licence-payers money. Or rather, think of it as slightly like T4, but without being entertaining.
Admittedly, at 23 I am a few years older than its target demographic and this might be behind my not getting it.
For example, one of the shows on offer, Fresh, documents the escapades of a bunch of university first-years during their first few days at university away from their overbearing, controlling 'rents. Pondering this show I had to remind myself, to my horror, that the label of 'fresher' applied to me no more recently than 4 years ago, which made me feel quite old and deeply out of touch.
The show could be taken as either an enticement to bettering yourself through tertiary education or a cautionary tale about what you might have to endure - and consume - during university, depending on your constitution.
So far, so ambivalent. Then, then Switch went all Robert Kilroy Silk with open debate show The Surgery. Discussion programmes featuring young people are nothing new. But while I can tolerate the occasional, slightly cringey editions of Question Time where the audience is given over to an intelligent, ponderous bunch of late teenagers, this show went too far.
To summarise, it started badly, before getting consummately worse. While I'm all for covering a wide sweep of society, I found myself wondering if there wasn't some way that the BBC could have vetted the contributors for at least a basic grasp of the English language.
If I had counted the amount of times one audience member used the word "like" in expressing his view, I would have probably had run out of fingers and had to take my socks off to start using my toes. Fortunately the host, in a deft and charitable move, interrupted and uttered something of the lines of: "So, you're saying we’re living in a real melting pot?"
That alone was enough, and I turned off the television. I wondered if the presenter had never seen The Office and therefore not realised that the term 'melting point' is now officially off limits. For good.
More than anything, I was struck by how badly wrong the people overseeing BBC Switch seem to have gone. Young people aren’t all inarticulate yobs who spend their time binge drinking and walking around with the arses hanging out the back of their jeans.
While this may describe the majority (I jest), even the most cynical mind might admit that the efficacy of seeing such people supposedly ‘representing’ their age group would be greatly improved if: a) a half-way intelligent counterpoint were present, in the form of someone who appeared to have completed their secondary education without a brush with the law; and b) the presenter hadn't so readily fallen into speaking in platitudes and clichés to appease the studio audience.
In mentioning Radio 1 and T4, two of the best examples of how to do this kind of broadcasting only serve to highlight in relief Switch’s lack of quality. T4 aims itself at a similar age range and manages to be funny, accessible and not in the least bit patronising all at the same time.
Radio 1 has an even broader demographic and provides news which only occasionally sounds like a spiced up version of Newsround (which is hardly surprising, mindful as it is of its being listened to by a fairly large number of young teenagers). Yet it relies on some solid content, which is the quality of its music. Switch doesn’t have that, but something tells me that this is more than a scheduling issue. To justify its own existence it can’t rely on imports. Instead, it has to do what the BBC is renowned for doing, namely commissioning and producing original programming.
At the moment, the problem seems to be one of approac: not to making youth-specific programming but rather its desire to do such a thing in the first place. I would argue such a specific bracket in society doesn’t actually need its own cross-media brand. It has E4, Radio 1 and a whole raft of things on television and the internet that, while not necessarily made specifically for it, it finds very appealing nonetheless.
On reflection, it seems that BBC Switch is a solution for a problem that doesn’t exist.